Thinking of starting a business but find the start-up costs daunting? Yes, you’re confident your business idea will work and you’ve created a good business plan, but the costs to set up the business are discouraging you – all those overheads, particularly all the ‘little’ costs. Well, here are a few tips on using some of the tools which you already have, but may not know it, to keep those costs down.
File storage – keep your data safe
There are various options including paying for cloud storage but you have limited funds. Your computer probably has more storage, and functions, than you think – utilise it! For the cost of about one month’s cloud-based storage, you can buy an external hard drive and regularly back up those files that you store on your computer so you don’t lose any data.
Sorting your records
If you’re not tracking something, you can’t manage it. You need to keep a record of all your expenses and your computer allows you to build a folder structure. You can create main folders for your major business items, for example financial, or employment. Then you can create subfolders under each of these headings. Under financial, for example, you may have a subfolder for invoices, another for receipts and another for taxes/tax deductibles. You’ll have everything at hand to provide to your accountant when needed.
Use your mobile phone to track your bank accounts and also to take photos of receipts etc and upload them to your computer, in case you lose that hard copy.
Create spreadsheets (use these for profit and loss forecasts, for tracking expenses, and inventory etc). You can then review these spreadsheets regularly to make sure all your expenses are necessary.
You can use PowerPoint to put together any presentations you may need or to create flyers or advertisements for your business, which you can then upload to your social media sites. Make suer you store your business plan on your computer (and back it up) – NOT in a desk drawer!
You can save a substantial amount of money if you start using open-source software. If you need a new laptop you can go for the ones without Windows OS. They are cheaper and can run open-source OS such as Ubuntu. Similarly, you can get open-source office suite instead of Microsoft Office and save on licensing costs.
There is a lot of open-source software like CRM, Document management, etc available which are easy to use and don’t cost a cent.
Social Media
You don’t need to pay for traditional advertising or a fancy website – create a simple one yourself with all your business contact details and a good explanation of what your business is/does. Promote your business through any other social media site you are on, for example, set your business up on LinkedIn and Facebook, or you may only need a Twitter account. Do some research on competitors and see what will work for your business. The main thing with any online site is keeping the content up-to-date and making sure it is CORRECT!. Contact members of your social
networks. Tell them about your new business and ask them to share the link to your website with the people in their networks.
Equipment
Nearly all businesses use technology. Think about whether you need laptops, tablets, smartphones – or all of these. Do you already have them? If not, consider buying used or leasing rather than buying. Talk to your contacts, or your mentor, about what they use, or what would be best for your business. If you do need to buy equipment then ask for a discount. They may not advertise it, but many top retailers will discount their items for small business owners. You just have to take the initiative to ask. Sometimes, you can even get discounts when you pay within the credit period. All you have to do is to ask. Paying lots of dollars doesn’t guarantee that the equipment is the best for your business.
Mentor
Whether it's a business advisor or a financial guru, find someone who will give you honest feedback about your business. Contact small business associations or small business development centres.
GST
You will need an IRD number for your business but you don't have to be registered for GST until your turnover is $60,000 so this is not something to worry about at the outset.
With little imagination and experience, you can find out the way to cut costs and save money in your business. It always helps to talk to fellow business owners and understand best ways to save money from their experiences.
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